Jacksonville SEO and internet marketing
JacksonvilleSEO.net is proud to announce search engine optimization and internet marketing services in northeast Florida! Whether you already have a website that needs improvements and increased traffic, or whether your business is new to the web, we've got you covered. We can build websites from scratch, or set you up with the latest content management systems, or even create custom mobile & desktop & web-based applications.
Of course, existing websites need attention, too. It may be that a previous consultant provided what looks like a great website - but it just can't convert! Or maybe the conversions are there, but the traffic is rare. Either way, our SEO experts are experienced in identifying, diagnosing, and solving all your web related problems.
What is SEO?
SEO is short for "search engine optimization." Specifically, it refers to the process of optimizing a website to increase it's organic performance in search engines. Ideally, a website would like to rank for as many common search phrases as possible. SEO is the process of achieving this and it can take on many forms!
SEO is typically divided between "on-site" and "off-site" activities. "On-site" SEO refers to analysis and modification of the website itself. This can involve reviewing code, producing new web content, or even looking at the structure and hierarchy of the data.
"Off-site" SEO largely refers to the acquisition of backlinks from other relevant websites. In-content editorial links have the most influence and impact, so it's important to have good tactics for webmaster outreach - and a good plan for how you're going to earn those endorsements!
What is Internet Marketing, then?
While SEO refers to a specific type of Internet Marketing intended to influence search engines, internet marketing can also focus more directly on more traditional approaches to online brand awareness. This can involve social media engagement, content marketing campaigns, and paid advertisements. There are many ways to build traffic and share the word, and they don't all rely directly on SEO!
A vibrant social media following can be a recurring source of traffic, leads, and audience engagement (such as organic backlinks!) It can also be a means of connecting with your fans and customers, as well as a place to get valuable feedback and head off potential image and PR problems. We can also actively monitor for PR issues, controversies, and complaints - before they go viral. No one needs a pandemic of bad press!
Local Jacksonville expertise
Unlike other "local SEOs," we're just focusing on the market we're local to: Jacksonville, Florida. We've lived here most of our lives and we're familiar with the unique culture and attitudes of the First Coast. This means we know the competition and we know what it takes to break through to the local audience.
From Southside and Baymeadows to Ponte Vedra, Orange Park, Arlington, or Oceanway, we've got the knowledge of local businesses, neighborhoods, and populations that might be interested in your products or services.
Keyword Research
The first step toward increasing organic search traffic is to think about the types of keywords and searches that indicate the type of user intent you'd like to attract. By researching existing search patterns and comparing it to your brand and product features, we can create an organic SEO strategy that delivers the largest impact with the most manageable budget. We're all about efficient returns, and that means focusing our energy exactly where the sales are made.
Link Building
Our link strategy is always focused on content first. Whether that content is on-site or off, we're going to create articles, guides, and media that attracts links. We can guarantee at least some of these will be off site and contributing as backlinks because there are a lot of highly visited third-party blogs and platforms that provide a great opportunity to showcase your company's offerings and accomplishments. With good content and active social media outreach, good links are certain to follow.
Ongoing Review
We also keep a constant eye on results so we can adjust or change course as needed. Sometimes, a specific niche or market behaves a little differently from the others, so it's important to take inventory of our results and the corresponding effort. This also means we're able to provide reputation management and PR services. We'll see the complaints and the controversies crop up in real time - long before they've cost your business!
